David Geer Talks Tech
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Saturday, August 25, 2007
Sony recycles your CEs for free! Courtesy of http://www.geercom.com.
Welcome!
The Sony Take Back Recycling Program, Part Two
For details about the program and how to take advantage of it, see the media release and blog entry at these links: http://news.sel.sony.com/en/press_room/corporate_news/release/31014.html;
http://news.sel.sony.com/electronicsblog/?p=12.
For the deeper skinny, I invite you to peruse this second installment of an exclusive interview with Rick Clancy, Senior Vice President of Corporate Communications and host of the Sony Electronics Blog for additional tidbits.
(Note: This author has not been compensated for posting this interview.)
Me: How will the program impact the burgeoning amounts of consumer electronics hardware waste in landfills? Just by lessening what's added to those in the future?
Rick: One key product category is television.
As more consumers shift their TV purchases to flat-panel high-definition displays like Sony's BRAVIA LCD sets, there will be more and more of a trend for them to want or need to dispose of the old sets with Cathode Ray Tubes.
Historically, consumers have moved old sets to other rooms in the household or given them to family members or friends. Then, perhaps, they would donate them, if they are still working, to charities and other nonprofit organizations.
But eventually, they will need to be disposed of and the Sony Take Back Recycling Program will go a long way to help in this regard.
Me: Please brief us more thoroughly on the following statement:
"The Sony Take Back Recycling Program is part of Sony's broader global commitment to environmental stewardship, which spans product design, recycling, facilities management and energy conservation across all categories."
Rick: In addition to the new Sony Take Back Recycling Program launching here in the U.S. on September 15, the company supports a number of recycling initiatives around the world based on local practices and the laws of different countries.
Sony is particularly active in this regard in Japan and Europe.
Beyond recycling, Sony is developing "green" products and packaging made of biodegradable materials.
From a new technology standpoint, the company today announced a new battery technology made from sugar extracted from carbohydrates that may find its way into various electronics products in the future.
Related to batteries, Sony is very focused on reducing energy and power consumption in its products. An excellent example of this is the Sony Reader, an e-book that uses e-Ink technology and only consumes energy when a page is turned.
Best Regards,
David Geer
Geer Communications
Welcome!
The Sony Take Back Recycling Program, Part Two
For details about the program and how to take advantage of it, see the media release and blog entry at these links: http://news.sel.sony.com/en/press_room/corporate_news/release/31014.html;
http://news.sel.sony.com/electronicsblog/?p=12.
For the deeper skinny, I invite you to peruse this second installment of an exclusive interview with Rick Clancy, Senior Vice President of Corporate Communications and host of the Sony Electronics Blog for additional tidbits.
(Note: This author has not been compensated for posting this interview.)
Me: How will the program impact the burgeoning amounts of consumer electronics hardware waste in landfills? Just by lessening what's added to those in the future?
Rick: One key product category is television.
As more consumers shift their TV purchases to flat-panel high-definition displays like Sony's BRAVIA LCD sets, there will be more and more of a trend for them to want or need to dispose of the old sets with Cathode Ray Tubes.
Historically, consumers have moved old sets to other rooms in the household or given them to family members or friends. Then, perhaps, they would donate them, if they are still working, to charities and other nonprofit organizations.
But eventually, they will need to be disposed of and the Sony Take Back Recycling Program will go a long way to help in this regard.
Me: Please brief us more thoroughly on the following statement:
"The Sony Take Back Recycling Program is part of Sony's broader global commitment to environmental stewardship, which spans product design, recycling, facilities management and energy conservation across all categories."
Rick: In addition to the new Sony Take Back Recycling Program launching here in the U.S. on September 15, the company supports a number of recycling initiatives around the world based on local practices and the laws of different countries.
Sony is particularly active in this regard in Japan and Europe.
Beyond recycling, Sony is developing "green" products and packaging made of biodegradable materials.
From a new technology standpoint, the company today announced a new battery technology made from sugar extracted from carbohydrates that may find its way into various electronics products in the future.
Related to batteries, Sony is very focused on reducing energy and power consumption in its products. An excellent example of this is the Sony Reader, an e-book that uses e-Ink technology and only consumes energy when a page is turned.
Best Regards,
David Geer
Geer Communications
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